Florence 1965, the streets of the centre are filled with the perfume from the ever-open boutiques. The artisans set up their equipment outside their shops, and it is right here, in these boutiques, that the ancient tradition is carried forward, taking the Florentine art of perfume ever forward. It is no coincidence that this precious art became so established in Florence, because it is here that the most precious blends were created in the Renaissance period.
Florence became the capital of Perfume thanks to Cateriana dei Medici who, in the first half of the 16th century, together with her trusted perfumer Renato Bianco, introduced the use of perfume to the Italian courts.